An email campaign lets you send a branded, HTML-formatted email to your contacts in bulk. You build the message once, choose who receives it, and Zealder personalizes and delivers it to everyone on your list. You can save messages to a content library and reuse them in future campaigns.

Campaigns support personalization tokens such as the contact's first name and email address. When you insert a token, Zealder replaces it with each recipient's real values as the campaign sends — so every email is personalized even though you wrote one message.

Creating a campaign is a four-step wizard: set up the campaign and pick recipients, write the message, set the footer, then review and launch.

Open the campaign wizard

1. From the admin, open the Grow menu.
2. Choose Email Campaign, then start a New Campaign.

Step 1: Campaign and recipients

1. Enter a Campaign Title (a default is filled in — change it to something you'll recognize later).
2. Select the contact groups or individual contacts you want to send to.
3. Choose a layout for the email and a background color.
4. Enter the message Subject, the From Name, and the From Email address recipients will see.
5. Click Save and Continue.

Step 2: Message

1. Write your message in the editor — add text, images, and links just like a word processor.
2. To reuse a message you saved before, pick it from the message list and adjust it.
3. To save this message for later, select Save this message in content library.
4. To include listings, check the listings you want to attach.
5. Click Save and Continue.

Step 3: Footer

Build the footer the same way you built the message. By default the footer includes an opt-out link so recipients can unsubscribe from future emails. You are required to give recipients a way to opt out; leaving the default opt-out link in place is the easiest way to stay compliant, and Zealder manages unsubscribes for you automatically. You can also save the footer to your content library. Click Save and Continue.

Step 4: Review and send

1. Preview the message, and edit it if anything needs to change.
2. Send a test email to yourself first (recommended) to see exactly how it will arrive.
3. Select I agree to the spam policy.
4. Click Launch Campaign to start sending.

After launching, your campaign appears on the Campaigns List, where you can track its status and how many emails were sent.

Stay within the spam policy. Only send to people who gave you permission to email them. Emailing addresses you don't have permission to contact is spam and may result in your account being suspended.

You can build campaigns and send test messages to yourself during a free trial, but real campaigns won't go out until your account is active.

Permission required: Admin.