Account Control Panel User Guide

Search Marketing

Search engines are one of the most effective ways to win clients online, and they drive a large share of all website traffic. Zealder offers optional search marketing add-on services where our team works to bring qualified visitors to your site. There are two ways to appear in search engines — paid (sponsored) ads and organic results — and Zealder offers a service for each.

Search Engine Marketing (SEM)

SEM targets the sponsored ad results at the top of search engines. You set a monthly advertising budget, and the Zealder team manages a paid-search campaign within that budget. SEM is the fastest way to start driving traffic from search engines, because your ads can appear right away.

Search Engine Optimization (SEO)

SEO targets the organic (unpaid) search results. It takes longer to take effect and depends on strong, relevant content and inbound links to your site. With this service, Zealder's marketing team works to rank your site for your target keywords. Organic rankings don't charge per visitor, so once you rank well there's no extra fee based on the traffic those keywords bring.

Getting started

Search marketing is a paid, managed add-on service rather than a self-serve setting. Pricing depends on the service and your chosen budget. To get started or learn more, contact us and the Zealder team will set up a plan that fits your goals.

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