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You edit your site's SEO settings on the Keywords and Meta Tags page. The values you set there for your home page are also used as the defaults for every other page.
To add code to the page's <head> — for example, a verification or tracking snippet from a trusted tool — use the Custom Tag/Header Code field on the same page.
Custom head code is for advanced users. Only paste code from sources you trust; incorrectly formatted code can break how your site loads. If you are not sure, leave it blank.
Each page can also have its own title, description, keywords, and head code in the page editor under Page Meta Tags. Any field you leave empty on a page falls back to the home page value you saved above.