When you are writing a blog, it's important to understand the reasons why people are visiting your blog in the first place. When you are a Realtor, clients are going to your blog to learn more about real estate trends, options for mortgages in their area, and they are looking to see more about the type of person that you are. With the competitiveness of the real estate market, it's important to shape your blog so that you stand out among the rest.

Showcase Your Expertise

The best place to talk about what you know is on your blog. If you have expertise in a certain area, say you are very familiar with short sales, you should be creating posts that discuss this topic. You should be showing your passion for the field, and while you want to keep your posts light, they should also contain plenty of information for your potential clients to think about.

Talk About Real Estate Trends in Your Area

People want to know about the real estate trends in areas they are looking to buy or sell. Do your research, and come up with blog posts that discuss current trends for your real estate market. While you can compare the trends nationwide vs. those in your area, try to keep your information as local as possible. People want to know that you understand the local market, and they are more likely to hire you as a Realtor if they have confidence that you have direct knowledge about the local area.

Write a Few Posts About Your Personal Interests

Writing about your personal life can be a sticky situation for some people. Blog posts that discuss your personal interests don't have to include the most intimate details of your life. If you want to talk about your children, fine, but you don't have to put up their names, pictures, or ages on your blog. You can talk about your personal interests without going too deep into the discussion. Let potential clients know that you are a real person, what you enjoy in your spare time, and what you love about the area.

As you work on building up your brand through your blog, remember that customers want to read content that is either informative or entertaining. You can keep posts light by keeping out specific details, but make sure you are always showcasing your strengths as a Realtor.