A brief guide to setting up your short term rental business. These are the seven critical steps to getting started.

A potential home buyer decides in a split second whether to click on a specific real estate listing or keep browsing. These four tips can help agents create ads with impact.

There's more to social media marketing for real estate professionals then just making a few post about properties. Understanding a few rules about how to not only grow, but maintain social media relevance, will go a long way in making it a success.

The marketing industry has been abuzz with phrases like “personalized engagement” and “data-driven marketing” for quite awhile. Even a novice knows that sending out generic m...

In this article, we examine how to use video chat tools like Google Hangout, Skype, and Apple Facetime, to host online open-houses and virtually show properties to long-distance clients.

Review of Zillow‘s: “How to Beat Big Investors to Good Properties” (Zillow 2012). How to Beat Big Investors to Good Properties. Retrieved from: http://www.forbes.com/sites/zillow/201...

Craigslist.org is a great website to syndicate your listings. You can list your property for sale or rent. You can input how many bedrooms, bathrooms and if any pets are allowed. You also have a text ...

In the internet world, a great way to mention updates about your business is through blogging.  Blogging is awesome because the tone of the message you are trying to give your customers is usuall...

We all know that a FREE way of advertising is through social networking. According to Facebook, there are 800 million active Facebook users. Twitter is slowly catching up with 140 million active users...

Review of Peter J Reilly’s, “Housing the Echo Boomers-Next Big Real Estate Opportunity?” (Reilly 2011). Housing the Echo Boomers-Next Big Real Estate Opportunity? Forbes. R...