It’s no longer acceptable to build a website that works and looks good initially but then neglect it. To compete in today’s highly competitive and constantly changing technological world, you need to have a defined quality assurance guideline and a method for testing and enforcing those guidelines. Most large-scale, web-based companies have quality assurance guidelines set up for their website. They also employ third-party auditors to test and make recommendations based on those guidelines. These businesses know that without these processes in place, problems with their website that go undiscovered can have a catastrophic effect on their brand. But what about you—the small-business owner? How is your brand affected when problems with your website go unnoticed?
According to an eConsultancy blog post:
Website errors seriously undermine the user experience, erode trust and confidence, and impact return on marketing spend. When asked what these errors were likely to include, respondents cited a range of issues, including inconsistent branding, spelling mistakes, poor usability and accessibility compliance errors. The group of website owners polled estimated that, on average, errors of this kind put 18% of their company’s revenue at risk, a figure that’s hard to ignore, especially in today’s economic climate.
A small business can easily become overwhelmed when trying to mange this highly complex process on their own. But you no longer have to do so! Our Website QA feature provides a simple method of maintaining the quality of your website at no additional cost.
Website QA includes an auditing service that is designed to test and make recommendations to improve the quality of your website. Audits are performed by highly qualified members of our development and marketing team. This service is also included with your plan at no additional cost. Since audits are performed by real, human professionals, the results and feedback are far more valuable than a machine audit can produce. Our audit team also takes into consideration the details that you provide, ensuring all possible Quality Assurance guidelines are followed as we complete this task.