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Search Engine Marketing


Frequently asked questions

Q: What is the difference between the SEM and SEO service?
A: SEM provides:

  • Guarantees increased traffic to your website Immediately, based on your selected budget.
  • Your ads are well formatted and displays in the Sponsored Results section of the search engine.
  • Your ads are better targeted since we control the landing page for this campaign.

SEO provides:

  • May require several months before traffic on your website begin to increase.
  • The amount of visitors to your website is not based on your budget, which means if you receive a significant amount of visitors to your website it doesn't cost you more.
  • The effects of this service are more permanent, which means you will continue to receive traffic to your website from this service even if you cancel it.
  • Your website is displayed in the organic (natural) listings in the search results.

We recommend that you use both SEM and SEO services to start receiving qualified visitors from search engines and to attain a more permanent position is search results.

Q: Why should I use Zealder SEM instead of creating sponsored ads directly with search engines?
A: The cost of your search engine ads depends on the quality of your ad copy, keywords and landing page. Since we manage a large number of real estate related search engine campaigns, we can better optimize your ads, keywords and landing page. This in turn will generate more qualified visitors to your website and cost you less time and money.

Q: Can I hire a 3rd party SEO expert?
A: Yes. You have access to all of your website's contents and meta tags which means you can perform SEO on your website yourself or even hire a 3rd party vendor to do so.

Search Engine Marketing

All real estate professionals should have search marketing at the top of their budget. According to a joint study from Google and NAR, 90% of house hunters searched online during the home buying process with 52% choosing that as their first step in the process. Although our Web Presence Suite has many built-in features to help your website rank high in search engines organically, in highly competitive markets, it may require dedicated marketing expertise to take your search engine marketing to the next level. We offer this dedicated expertise with our add-on Search Engine Marketing services.

Our Search Engine Marketing services deliver quality traffic to your website. In general, there are 2 ways to be listed in search engines - organic results and sponsored ads. We provide add-on search engine marketing plans that target each of these placements.

Search Engine Marketing (SEM)

SEM targets sponsored ad results of search engines. This service guarantees a certain amount of qualified visitors to your website based on a budget that you set. You can set the monthly budget amount that you will commit to SEM, and we manage a marketing campaign with the search engines based on that budget. SEM is the only guaranteed way to drive traffic to your website from search engines immediately. 

You can start with a budget as low as $50/month which guarantees a minimum of 25 qualified visitors to your website.

Search Engine Optimization (SEO)

SEO targets the organic results of search engines. This method takes the longest to achieve results, requires good quality content on your website and lots of inbound links. With this service, our marketing experts will dedicate hours optimizing your website to get ranked in the top 10 results for your targeted keywords. When this is achieved, you do not have to pay any additional fees based on the amount of traffic each keyword generates. To achieve top 10 results, we will perform the following on an on-going basis:

Keyword Analysis
Analyze your local (or regional) market and determine the most popular and relevant keyword phrases used by your potential clients.

Website Optimization
Examine the pages in your website using standard search engine optimization guidelines. We will concentrate on content, meta-tags, page titles, image tags (alt tags) and internal linking of your pages. We will modify your site to achieve better search engine placement.

Search Engines Submission
Submit your website to all major search engines and directories including Google, Yahoo, Bing, dmoz, etc.

Build Inbound Links
This is the most important part of search engine optimization because all major search engines value links as the most important factor in determining your website's relevance. We will continuously build links to your website to help your website move up search engine ranking and stay there.

Monitor On-going Performance
Monitor your search engine position and provide further improvements. Search engine algorithms constantly change. Fortunately, our engineers are always on top of the latest search engine news. As soon as search engines introduce new rules we will re-evaluate your website and make improvements.

You Will Receive:

  • Monthly email reports describing your website's position for all major search engines and a list of websites where we submitted your website.
  • Higher search engine position of your website for key search phrases.
  • More qualified traffic to your website which will generate more leads.

Why should I add this service?

  • Most effective Web Advertising
    The telemarketing and direct mail days are over! More than 90% of home buyers search for listings online. Google alone reaches over 80% of Internet users (source: comScore Media). If your site is not on top of the search engine results, you are losing customers to your competitors.
  • Our guarantee
    We guarantee that your website will appear in the top 10 position on at least 1 of the 3 major search engines within 6 months, or we will continue to deliver the service free of charge until that occurs. Due to the nature of search engines we cannot guarantee your website will be at any specific position. We guarantee that our optimization procedures will not cause your website to be banned from the search engines.

While it would cost you thousands of dollars per month to hire an SEO expert to provide these services and you may not even get the result that you desire.

Our SEO service is affordably priced at: $700 one-time setup fee and $75/month.