Q: What is the difference between the SEM and SEO service?
A: SEM provides:
We recommend that you use both SEM and SEO services to start receiving qualified visitors from search engines and to attain a more permanent position is search results.
Q: Why should I use Zealder SEM instead of creating sponsored ads directly with search engines?
A: The cost of your search engine ads depends on the quality of your ad copy, keywords and landing page. Since we manage a large number of real estate related search engine campaigns, we can better optimize your ads, keywords and landing page. This in turn will generate more qualified visitors to your website and cost you less time and money.
Q: Can I hire a 3rd party SEO expert?
A: Yes. You have access to all of your website's contents and meta tags which means you can perform SEO on your website yourself or even hire a 3rd party vendor to do so.
All real estate professionals should have search marketing at the top of their budget. According to a joint study from Google and NAR, 90% of house hunters searched online during the home buying process with 52% choosing that as their first step in the process. Although our Web Presence Suite has many built-in features to help your website rank high in search engines organically, in highly competitive markets, it may require dedicated marketing expertise to take your search engine marketing to the next level. We offer this dedicated expertise with our add-on Search Engine Marketing services.
Our Search Engine Marketing services deliver quality traffic to your website. In general, there are 2 ways to be listed in search engines - organic results and sponsored ads. We provide add-on search engine marketing plans that target each of these placements.
SEM targets sponsored ad results of search engines. This service guarantees a certain amount of qualified visitors to your website based on a budget that you set. You can set the monthly budget amount that you will commit to SEM, and we manage a marketing campaign with the search engines based on that budget. SEM is the only guaranteed way to drive traffic to your website from search engines immediately.
SEO targets the organic results of search engines. This method takes the longest to achieve results, requires good quality content on your website and lots of inbound links. With this service, our marketing experts will dedicate hours optimizing your website to get ranked in the top 10 results for your targeted keywords. When this is achieved, you do not have to pay any additional fees based on the amount of traffic each keyword generates. To achieve top 10 results, we will perform the following on an on-going basis:
Analyze your local (or regional) market and determine the most popular and relevant keyword phrases used by your potential clients.
Examine the pages in your website using standard search engine optimization guidelines. We will concentrate on content, meta-tags, page titles, image tags (alt tags) and internal linking of your pages. We will modify your site to achieve better search engine placement.
Search Engines Submission
Submit your website to all major search engines and directories including Google, Yahoo, Bing, dmoz, etc.
Build Inbound Links
This is the most important part of search engine optimization because all major search engines value links as the most important factor in determining your website's relevance. We will continuously build links to your website to help your website move up search engine ranking and stay there.
Monitor On-going Performance
Monitor your search engine position and provide further improvements. Search engine algorithms constantly change. Fortunately, our engineers are always on top of the latest search engine news. As soon as search engines introduce new rules we will re-evaluate your website and make improvements.
While it would cost you thousands of dollars per month to hire an SEO expert to provide these services and you may not even get the result that you desire.